Toggling between watching television and social media lessens a person’s ability to escape reality and enjoy a show, according to a University of Connecticut study . “Despite its popularity, live-tweeting has potential pitfalls on audience experience,” said Indian-origin researcher, Saraswathi Bellur, Assistant Professor at Connecticut University. For the study, researchers separated 230 college students into two groups. One group watched the TV show ‘Friends’ while tweeting, the other group watched the same show without tweeting. According to the researchers, given the prevalence of TV shows that actively initiate social media conversations among viewers by promoting conversations, more research needs to be done.

Source: Hindustan Times July 04, 2019 10:30 UTC