In founding Story, Rachel Shechtman’s goal was quite simply to “re-invent retail.” Now, with the backing of a retail giant like Macy’s, Shechtman may finally be able to realize that goal. At its core, Bluemercury challenged the status quo of the Macy’s beauty business. However, today, only 20 Macy’s stores have added a Bluemercury shop. Reportedly, some 250 Macy’s stores, out of its 670 total, are now “testing” the cross-brand, open-selling beauty model that Bluemercury pioneered. Rachel Shechtman has even greater potential of rocking the boat; the question is how impactful Macy’s will really let her be.

Source: Forbes May 03, 2018 13:07 UTC