PexelsSuccess in business today — in the face of constant and rapid change — means giving customers what they need. But do customers really know what they want? A more interesting and useful pursuit is to figure out what customers need and give them that. Perhaps the simplest example comes from Apple CEO Tim Cook who recently noted that customers need data security, even though what they want is widespread freedom to use social media. Listen To What Your Customers Mean (Regardless Of What They Say)So, how do you know what customers need versus what they want?

Source: Forbes May 03, 2018 12:56 UTC