PexelsWhen it comes to digital analytics, we are all on our own journey of understanding. In working with more than 20 top Fortune 500 companies and distilling their most successful digital analytics projects, I came up with six ingredients of a successful digital analytics transformation: purpose, people, process, platforms, pace and payoff. Together, these ingredients can help you better understand where you and your company find yourselves today in your own digital analytics journey. Without having a clearly stated purpose, digital transformation simply cannot happen. PeopleOnce you’re clear on your purpose, the next most important component of your digital analytics is your team.

Source: Forbes May 03, 2018 12:56 UTC