Pepsi Max has unveiled its latest, playfully provocative campaign via global independent creative group Special. The ‘Tastes OK’ campaign builds upon Pepsi Max’s established ‘Tastes Better’ brand platform, drawing attention to what it perceives as a subtle design flaw in the name of its main competitor. Launching today, 5 February, The OOH-led campaign is supported by a media strategy that also spans print, display, publisher partnerships, an influencer program, and social signs. Vandita Pandey, chief marketing officer Australia and New Zealand for snacks and beverages at PepsiCo, said, “We have long known that Pepsi Max tastes better than our main competitor and this latest campaign helps us reinforce our position as a challenger brand. “Australia’s meals are not being done justice, palates across the nation are being deprived, whilst consumers settle for OK.”Simon Gibson and Nils Eberhardt, creative directors at Special, added: “Getting briefed to work on the ‘Tastes Better’ campaign is exciting and intimidating in equal measure.

Source: Daily Nation February 05, 2024 10:34 UTC