The ministry will hire people on contractual basis to be its “eyes and ears” in every district and gather people’s feedback on government policies. It will also employ experts at the hub to analyse the feedback collected. The social media analytical tool, according to the tender, “should have comprehensive analytics system to monitor and analyse various aspects of social media communication and World Wide Web”. Further, it should be able to monitor various emerging trends and “gauge the sentiments amongst the netizens”, it said. It should be a “guiding tool” for the ministry to understand impact of various social media campaigns conducted on schemes run by the Union government.

Source: Indian Express January 28, 2018 22:30 UTC