Vietnam national brand sees strong rise in value, position: Vietrade Director

Vu Ba Phu, Director of the Trade Promotion Agency (Photo: VNA)Viettel has been the only Vietnamese firm to enter the Global 500 list for 2022 (Source: Viettel)– The value and position of the Vietnam national brand have constantly improved in recent years in the global market and received recognition from many prestigious international organisations, according to Vu Ba Phu, Director of the Trade Promotion Agency (Vietrade) under the Ministry of Industry and Trade Phu, who is also head of the Secretariat of the National Brand Programme, highlighted the significant contributions from the business community to the results, stressing that the success in trademark building and development of leading firms has been an important factor in international organisations’ calculation and evaluation of the Vietnam national brand.Thanks to the improvement of the competitiveness of domestic businesses and products, Vietnam’s export revenue has increased strongly, which has also helped Vietnam national brand become more familiar to consumers around the world, he said.Phu noted that Vietnam’s import-export revenue rose nearly 800 percent from 84.7 billion USD in 2006 to 668.5 billion USD in 2021, with exports increasing from 39.8 billion USD to 332.2 billion USD in the period.The World Trade Organisation places Vietnam in the 20th position among 50 countries with largest trade scale in the world.Along with macro-economic policies, the business community has exerted efforts to make positive changes in the structure of export products.In 2016, manufacturing products made up 80.3 percent of total export revenue. The proportion rose to 85 percent in 2020 and is expected to reach 90 percent in 2025.Notably, Viettel has entered the Global 500 list for 2022, while Vinamilk ranks eighth in the Brand Finance’s top 10 most valuable milk brands in the world in 2021.Phu said that in the 2016-2020 period, Vietnam's national brand value increased 226 percent from 141 billion USD to 319 billion USD, pushing Vietnam to the 33rd position among 100 strongest brands in the world.Despite the COVID-19 pandemic, in 2021, the national brand of Vietnam maintained the 33rd position in the list with a value of 388 billion USD, up 21.69 percent year on year.Phu attributed the success to the proper policies and orientations from the Party and State and the directions from the Government over economic, political, diplomatic, cultural and social activities, which has helped enhanced the position and prestige of Vietnam in the world arena.The active engagement of ministries, sectors and localities in the National Brand Programme , and efforts of the business community have also contributed to turning Vietnam into a strong brand.According to Phu, in order to successfully establish a brand in choosy markets, apart from products' high quality and differentness, businesses should give more attention to the registration of intellectual property protection for their products abroad, as well as research and development (R&D).At the same time, it is necessary to foster linkages between domestic suppliers with foreign distributors, and attract more foreign investors in order to bring Vietnamese products to distribution systems in foreign countries, he said. Phu also stressed the need for businesses to improve their awareness on the significance of building, governing and developing trademarks abroad to give suitable resources for the work.He said that in the future, as part of efforts to develop the national brand, the Ministry of Industry and Trade will select and announce products eligible for the title National Brand in 2022 within the fourth quarter this year.Together with enhancing public awareness of the necessity of trademark development, the ministry will help improve the capacity for businesses in trademark building, management and development, and further popularise the National Brand Programme and products with national brands. The ministry will also call on the engagement of enterprises in expanding the National Brand Programme, he added./.

April 20, 2022 06:13 UTC


VN-RoK friendly deemed opportunity to test players prior to SEA Games 31: coach

Coach Park Hang-seo (right) attends the press conference held by the VFF prior to the first friendly between Vietnam's U23 national team and the Republic of Korea’s U20 on April 19. (Photo: VNA)Coach Kim Eun-jung of the RoK’s U20 speaks to reporters at the press conference. (Photo: VNA)The first friendly between Vietnam's U23 national team and the Republic of Korea’s U20 in Phu Tho on April 19 will offer an opportunity to test some new players, Coach Park Hang-seo told reporters on April 18 morning.“There have not been many chances for them to make appearances, so the April 19 match will be an opportunity for me to evaluate their competency,” Park said at a press conference held by the Vietnam Football Federation (VFF) at Phu Tho’s Viet Tri Stadium.He noted that the Vietnamese squad includes three over-aged players who will help fill the gap.These players have all been tested for their ability, Park noted further, saying they fit in well and are able to lead their juniors in the road to the SEA Games 31.“I hope they will help improve Vietnamese U23 squad’s scoring ability,” he said.Coach Kim Eun-jung of the RoK’s U20 showed his determination to win, saying he and his team are honoured to play with Park’s. “It is an important match for both teams, particularly Vietnam’s U23 as they are gearing up for SEA Games 31,” he said.He unveiled that his team has six to seven players who are students and will probably turn professional so the game will enable him to confirm their competency.The Korean coach said though the match can be very difficult for his players, they will do the best they can before Vietnam.The Vietnam U23 team will take on the RoK’s U20 in two friendlies with the first taking place at Viet Tri Stadium at 7:00pm on April 19 and the second at Hanoi’s Hang Day Stadium at 7:00pm on April 22.Tickets have been priced between 150,000 VND and 300,000 VND (7-13 USD)./.

April 18, 2022 10:27 UTC


New products launched in Da Nang to recover tourism post-pandemic

A bird's eye view of Da Nang. (Photo: VNA)The newly-launched high-speed boat to Ly Son Island docks on Han River for passengers to board. (Photo: VNA)The central coast city of Da Nang plans a variety of new tourism activities and events to boost travel demand and revive the smoke-free industry which has been hit hard by the COVID-19 pandemic.The district of Ngu Hanh Son will launch the An Thuong Tourist Streets connecting night-time beach activities at My An Beach at 6:30pm on April 28, said Ta Tu Binh, Vice Chairman of the district’s People’s Committee.The district will also host a street carnival to welcome the Visit Vietnam Year 2022 and plentiful promotional deals and discounts will be offered to tourists during the “Happy Hours” programme, he noted.Ngu Hanh Son will develop new products at the An Thuong Tourist Streets toward creating a highlight to attract both domestic and foreign visitors, he added.Deputy Director of the municipal Department of Tourism Nguyen Xuan Binh said all activities, particularly in tourism, in Da Nang have been resumed. The launch of travel demand stimulus programme s aiming to provide visitors with new and distinctive experience will give a push to the tourism industry and create a spillover effect for other sectors, he stated.The city’s newly-launched travel demand stimulus programme has engaged more than 200 service providers, offering various exciting products at promotional rates as well as high service quality, he said.Da Nang is offering free admission to Ngu Hanh Son landscape complex, Da Nang Museum of Cham Sculpture, Da Nang Museum and Da Nang Fine Arts Museum.During the 3-day public holiday to commemorate the Hung Kings’ death anniversary, the city welcomed close to 78,000 tourist arrivals./.

April 18, 2022 10:14 UTC


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