While it will be a washout Eid for theatres that remain shut owing to state-imposed lockdowns, even Zee has little reason to cheer the digital debut of the film. Until Wednesday, BookMyShow was not taking any booking for Radhe anywhere as multiplexes had earlier decided to boycott the film for simultaneously releasing online. Khan’s earlier Eid releases such as Bajrangi Bhaijaan, and Sultan made more than ₹200 crore each on the box office. Yet Zee, which is premiering the film on ZEE5 and ZeePlex, is confident about what it calls a high-impact blockbuster. The company also introduced a special "Radhe Combo Offer", allowing viewers to watch Radhe along with a one-year subscription to ZEE5 for a price of ₹499.

Source: Mint May 12, 2021 10:15 UTC