In 2001 MDC acquired a 49% stake in a small Miami ad agency, Crispin Porter & Bogusky. MDC then expanded its roster, acquiring two of the hottest independent ad agencies in the U.S., Anomaly and 72andSunny. MDC blamed spending cutbacks by its clients, something which is true for other agencies as well, across the board. With a paltry market cap of just $385 million, MDC could be easily swallowed whole by an acquisitive consulting firm like Accenture or Deloitte, or even a holding company, like Dentsu. As a result, more activity has moved in-house, and more agency reviews, especially media reviews, are being called.

Source: Forbes May 13, 2018 22:18 UTC