The year 2022 could be when the global media industry finally starts taking Africa seriously. Disney+, which plans to launch on the continent this year, starting with South Africa, has greenlighted Kizazi Moto: Generation of Fire, a 10-part animated anthology series, with Cape Town-based animation house Triggerfish, which will feature short films by directors from South Africa, Nigeria, Kenya, Zimbabwe, Uganda and Egypt. In 2020, Netflix signed a development deal with John Boyega’s UpperRoom Productions to produce non-English films set in West and East Africa. But Africa, particularly sub-Saharan Africa, is “an untapped market,” according to Tony Maroulis, principal analyst for London-based Ampere Analysis. “The reason for this focus on Africa is simply because the [streaming] penetration is very, very low there,” he says.

Source: The North Africa Journal January 17, 2022 22:17 UTC