It's impossible to deny the growing power of Instagram for both individuals and brands: the social media platform has launched careers of influencers, given celebrities a chance to connect with their fans, and lets brands talk directly to audiences. "Businesses have always had a home on Instagram – 80% of people on our platform choose to follow a business," says Levine. "The beauty of Instagram is that you're constantly finding things that are moving, funny, inspiring and heartbreaking. "With Instagram, I like that it lets me share a big idea, in a compact space," she says. Watch our full event coverage below and be sure you're following Forbes on Instagram.

Source: Forbes September 28, 2017 15:11 UTC