Super Mario Run Is Coming To Ios On December 15Ditto is live in Pokémon GO. This is not the only new content we’ve gotten since launch. There’s a big difference here, though: all of those are lateral additions, changing the way the fundamentals of the game operate for all players. Endagme content brings people back, lateral content keeps them there. Once that’s in place, new Pokémon can lure lapsed players back to a better game.

Source: Forbes November 23, 2016 19:13 UTC