This month three South Korean companies and the Seoul police have had to pull ads and other content after men's rights groups claimed that symbols used were insulting men.The offending images? Hands with the thumbs and the index fingers pinching towards each other illustrating the reaching out for an object. The group's YouTube channel, which posts videos of its protests, has gained more than 200,000 subscribers in just two months.GS25 withdrew its ad and fried chicken chain Genesis BBQ pulled its menu, issuing apologies and stating they had no intention to demean men. "Anti-feminist sentiment is strong among men in their 20s and early 30s, as well as the generation that is becoming adults," said Jeong Han-wool, a senior fellow at Hankook Research Company. "Feminism in South Korea started with gender equality, allowing women the same access and to break the glass ceiling, but it's turned into something where the nowadays young men - who aren't better off than women the same age - have become a target of criticism," he said.

Source: Economic Times May 28, 2021 06:30 UTC