Rod Jenden tells Jane Phare how he went from doing an early-morning bread run in an old van to establishing the multimillion-dollar Wet & Forget empire. He doesn't want untrained staff reading the back of a Wet & Forget bottle before instructing the customer what to do. In any given area, the Wet & Forget stores sell more than twice as much as online sales. It's diagonally opposite where a new Mitre 10 Mega will open within walking distance of the Wet & Forget store. But he does say they are selling "millions and millions" of litres of Wet & Forget products through 20,000 outlets in the US.

Source: New Zealand Herald June 04, 2021 17:03 UTC