Process Vegetables New Zealand chair David Hadfield said there has been a significant drop in the demand for frozen vegetables. Photo: GettyAt a time when both Wattie's and McCain have announced factory closures, supermarket retailer Woolworths says sales of frozen vegetables have been declining. Process Vegetables New Zealand chairman David Hadfield said there has been a significant drop in the demand for frozen vegetables, noting that diets and demographics were changing in New Zealand. "With Uber Eats etc, there's not a lot of vegetables in the package that you get to eat. He said with the current cost-of-living pressures they expect demand for cheaper frozen vegetables will increase, but added supermarket profit margins were not helping the situation.

Source: Otago Daily Times April 01, 2026 14:01 UTC