Business News of Monday, 30 December 2019Source: www.citinewsroom.comWe spent about GH¢6m on ‘Year of Return’ campaign – Tourism AuthorityCEO of Ghana Tourism Authority, Akwesi AgyemangThe Ghana Tourism Authority says it spent about GH¢ 6 million in promotion of the ‘Year of Return’ campaign in and out of the country. The Chief Executive Officer of the Authority, Akwesi Agyemang said the expenditure did not include spending on media documentaries. “We spent somewhere in the region closer to GH¢6 million, so that is like a $1 million to market this locally, internationally including all the supports. He added that the Tourism Authority directly engaged groups such as the National Association for the Advancement of Colored People (NAACP) and the Congressional Black Caucus of the US to drive in more visitors to Ghana as part of the campaign. The Year of Return campaign, an initiative by the Akufo-Addo government, focused on encouraging African diasporans to come specifically to Ghana to settle and invest in the continent.

Source: GhanaWeb December 30, 2019 12:11 UTC