Vietnamese franchisers market brands to the worldVietNamNet Bridge - Some Vietnamese businesses are trying to make domestic brands better known internationally through franchise contracts. Vietnamese franchisers are trying to market brands to the worldRedSun ITI, the company which owns Thai Express, Khao Lao and King BBQ, has officially brought its Truly Viet restaurant chain to Australia. All kinds of Vietnamese products, from food to healthcare services, could reach the world through franchising. Vietnamese students in Singapore said they can find many restaurants specializing in Vietnamese dishes in the country. Nguyen Phi Van, a franchise and retail expert, said that all kinds of Vietnamese products, from food to healthcare services, could reach the world through franchising.

Source: VietNamNet News May 23, 2018 01:07 UTC