Vietnam firms lack brand building strategy: surveyVietnamese businesses lack a proper strategy to build brands, a survey by British brand consultant Mibrand has found. Many Vietnamese SMEs lack long-term strategies to build their brands. Among the biggest problems Vietnamese firms face when building brands are the lack of an instruction toolkit and standard methods to assess outcomes, Phung Thai Duong of Mibrand said. For newly established businesses and start-ups, it is not a good choice.”Nearly 90 percent of the firms in the survey said they were in need of a branding strategy but developing it was not an easy task. “These tools offer a solution to companies for building and managing brands.

Source: VietNamNet News May 24, 2018 00:56 UTC