However, that does not excuse a headline that, even though the writer had enough space to summarise the story below it, left readers bewildered. Aiming to further explain the circumstances under which the killing occurred, an editor came up with the headline: Killed Mumias man 'said no to illegal sugar'. The story was highlighting the similarities and differences between Rwanda and Kenya in relation to the exercise of holding elections. Neck and neck (the acceptable form), refers to a race so close, calling out a clear winner is near impossible. A good writer must endeavour to persuade readers through argument, evidence and reason.

Source: Standard Digital June 11, 2017 16:07 UTC