In the speech, Weed will call on the technology industry to improve transparency and consumer trust in an era of fake news and “toxic” online content. Amid a social media backlash and calls for a boycott, the brand apologised, saying it “missed the mark in representing women of colour thoughtfully”. “Consumers don’t care about third party verification. “They don’t care about good value for advertisers. Only 25 percent of online ad spending reaches the consumer, with the rest skimmed off by a “murky, non-transparent, even fraudulent supply chain” within the industry, Pritchard told a digital marketing conference last autumn in Cologne, Germany.

Source: bd News24 February 12, 2018 15:00 UTC