He enrolled last fall at Hillcrest Prep in Phoenix, where Nike dresses the basketball team. The brand of basketball shoe, or football cleat, is like a gateway drug for college athletics. More often, they introduce the best players from high school, or an AAU team, to college. And no brand in the past few years heated its image and inflated its bottom line more off that equation than Plank’s Under Armour. [Under Armour, Stephen Curry and the risk of celebrity endorsements]While Plank found himself entangled with Trump, Nike debuted an ad campaign called “Equality” during the Grammy Awards telecast.

Source: Washington Post February 17, 2017 15:56 UTC