Barred soap once had a luxurious allure, with Marilyn Monroe among those fronting adverts for the product. Bars of soap were once viewed as more likely to harbour germs and dirt, leading to the popularity of bottled soap in the late 90s. Luxury toiletry brands have expanded into new lines of barred soap, ensuring much of the growth is at the higher end of the market. Tim Nancholas, strategic insight director at Kantar Worldpanel, said: “For the first time this century barred soap is making a return. “It could be the start of a trend and toiletries are becoming more natural and eco-friendly, barred soap uses less plastic.

Source: Daily Mirror January 06, 2019 19:18 UTC