Among schemes to promote Indian products, Finance Minister Nirmala Sitharaman mentioned turmeric as one of the products the government could brand and promote referring to the West’s apparent fondness for turmeric lattes. The mention of this came during the announcement of a Rs 10,000 crore scheme for the formalisation of Micro Food Enterprises (MFE). “Telangana can have help in turmeric as turmeric latte is big outside and turmeric is rich in this country,” Sitharaman said. #VocalForLocal:FM @nsitharaman announces Rs.10,000 crore scheme for Micro Food Enterprises. The scheme will unlock Rs 5000 crore additional liquidity and benefit to 2 crore farmers, she said.

Source: Huffington Post May 15, 2020 11:37 UTC