In fact, for many lines, the emphasis is now on the destination. It’s not just luxury cruise lines either. Cruise executives spent as much time talking about the places their ships visit as the actual ships. “It’s destination, destination, destination,” a sales rep from Oceania Cruises told the agents. Some of what the cruise lines are offering you can’t get on your own say the executives.

Source: Forbes August 17, 2018 21:11 UTC