ScreenshotSES brought to light that the company’s Ethiosat platform at 57 degrees East now delivers content to 17 million TV households in Ethiopia, an increase of 7 million when compared to 2022, with the Ethiosat reach penetration growing to 95%. The Ethiopian TV market has undergone a continuous rapid expansion as the number of TV households has increased by 400% since 2017 to 18.2 million homes now receiving TV content. The penetration of HD homes in the market has also increased from 48% to 62% since 2021, with Ethiosat’s number of HD TV channels growing from 15% to 62%. Ethiosat is Ethiopia’s first-ever dedicated Free-To-Air (FTA) TV platform, hosted on SES’s NSS-12 satellite. “We are immensely proud to be part of the growth of the Ethiopian TV market through the Ethiosat platform.

Source: Ethiopian News May 20, 2024 15:27 UTC