TV market turns sour with World Cup uncertaintyDomestic television retailers are on the edge because VTV or other televisions have yet to announce securing the 2018 World Cup’s TV rights, with only 10 days to go. Dien May Xanh website's TV promotional programme“Buy a TV and receive a keg of beer or Coca-Cola,” “Buy a TV with 0 per cent interest rate,” and “VND2 million ($88) off every TV set,” are just some promotions TV sellers use to boost sales in the World Cup season. thegioitiepthi.vn stated that as the World Cup approaches, retailers and market research company GFK expect TV sales to reach three million this year. However, TV retailers are getting desperate as only 10 days remain until the World Cup. “If the average monthly TV sales are about 240,000, sales during the World Cup will be 600,000 units,” Thach added.

Source: VietNamNet News June 05, 2018 09:22 UTC