As Jason Anderson embarked on the 2018 Monster Energy AMA Supercross season, he encountered a window of opportunity that had never been wider. The window expanded even farther after Marvin Musquin, the 2017 Monster Energy Cup champion, lost momentum after an early-season shoulder injury. Armed with a bevy of marketable stars such as Anderson, Musquin and Eli Tomac, Monster Energy Supercross interest hit a crescendo in 2018. Renamed Feld Entertainment Motor Sports following the acquition, the division produces a litany of motor sport shows such as AMA Supercross, Monster Jam and AMSOIL Arenacross. Throughout the season, Supercross experimented with several new initiatives in an effort to drive fan engagement.

Source: Forbes May 13, 2018 22:18 UTC