The Times Media has around 500k digital subscribers, granting access to The Times and Sunday Times, plus other multimedia offerings such as Times Radio. Abdullah Ahmed, head of subscriber retention, said the cost of acquiring subscribers is three-to-four times what it is to retain. Readers have plenty of friction points, between an expensive subscription price point to consumer habits amid social media competition. Method of cancellation is also a frustration for many subscribers, as Times Media requires subscribers to call to cancel coupled with notice periods and minimum terms. Post subscribers can cancel through their online account.

Source: The Times May 24, 2023 17:18 UTC