Bengaluru: With more people looking up videos and reviews of new smartphones online, original equipment manufacturers (OEMs) are expected to expand their footprint on digital platforms. According to Smartphone Digital Marketing in India’ report by techARC, published on April 2, 2019, smartphone OEMs are expected to spend ₹330 crore on digital marketing and 72% of this spending will be targeted at mobile platforms while the rest on web platforms. India continues to be a buzzing smartphone market, with 10% annual growth in 2018, at a time when some of the bigger markets like China and US are going through a slump in smartphone sales, according to a Feb 2019 report by Canalys. Further, the report suggests that 34% of the digital marketing budget will be directed to improving search results through keyword bidding and SEO, while 26% of the spending will go to leveraging social media platforms to drive up sales. The fact that India accounts for 8.7% of global online ad fraud and its is expected to increase by 23% in 2019, according to a March 2019 report by techARC, will require more perceptive efforts from OEMs.

Source: Mint April 02, 2019 10:33 UTC