Apple Inc is opening its popular Siri digital assistant to outside developers, which means iPhone users could soon be able to hail rides with Uber, publish photos on Shutterfly or make a call on Skype with voice commands. Siri will also work similarly with Apple TV. And it will give developers a bigger cut of revenues on subscription apps. “Apple just can’t stand still in light of this competition,” said analyst Tim Bajarin of Creative Strategies. Apple acknowledged a number of developers’ grievances this month by allowing ads in App Store search results, which gives them a way to stand out in a sea of apps.

Source: Hindustan Times June 13, 2016 19:30 UTC