So many, in fact, that Shoptalk Co-founder and Chief Content Officer Zia Daniell Wigder identified a whopping 75 ways retail will change in the next decade. Brands are at the crossroadsIn prior years, direct-to-consumer (DTC) brands held the spotlight at Shoptalk. Many DTC brands have been acquired – Bonobos, a Shoptalk regular and returning speaker for 2019, comes to mind – or are actively partnering with legacy retailers. And as DTC brands open stores at a rapid clip, even these one-time disruptors are beginning to behave more like legacy retailers. Marketing campaigns need to reach right person, in the right place at the right time, according to Wigder.

Source: Forbes March 01, 2019 19:07 UTC