It's a job that didn't exist until recently but becoming an influencer is an ever more popular career path among Gen-Z youth in the modern era of social media. After two years of development the course -- a four-year-long bachelor's degree in "Content Creation and Social Media" -- received accreditation and welcomed its first intake of 15 students last month. On the state-of-the-art campus, students chatted, took selfies and scrolled their social media feeds on smartphones during a break between classes. - 'Serious business' -Degree modules include creative video and storytelling psychology, entrepreneurship, celebrity studies, storytelling psychology, data analytics, and podcasting. "Yes, influencer posts on social media may sometimes be frivolous, but the actual business is not, it is a very serious business," she added.

Source: Irish Independent October 22, 2024 06:48 UTC