KUALA LUMPUR: Senheng Electric (KL) Sdn Bhd, in celebrating its 28th anniversary, launched “Seamless 4U” campaign, offering discount and cash rebates on select electrical household goods. The company, which started “Seamless 4U” on September 1 and will last until November 30 this year, will reward its customers for their support over the years. He said Senheng is digitally transforming itself to give consumers seamless experiences. The “New Retail” concept is the latest innovation by Alibaba, China’s biggest e-commerce company, which integrates e-commerce, storage and logistics. In embracing seamless shopping experiences for consumers, the group will further reduce its store count while boosting its digitisation and logistics capacity.

Source: New Strait Times September 15, 2017 12:45 UTC