New Delhi: A majority of potential premium smartphone buyers in India plan a replacement in next 12 months and Samsung users replace their smartphones faster than average while OnePlus users hold onto their devices for a longer time, said a new survey by Counterpoint Research on Wednesday. According to Counterpoint Research's "India Premium Smartphone Consumer Survey", replacement cycles among the potential premium smartphone buyers (who are currently using a smartphone priced above ₹20,000 or roughly $280) is around 25 months. There is a close competition between Samsung and OnePlus in the premium segment. Almost six out of 10 Samsung users are interested in replacing their smartphone within the next year. "Longer battery life along with fast charging, higher memory storage, new designs, and multiple cameras are the other key features which will influence future purchase decisions," Tarun Pathak, Associate Director at Counterpoint Research said.

Source: Mint July 03, 2019 09:18 UTC