"Coloumb is known for systems and processes and wants to bring discipline into the company's sales operation," said one of those cited above. "New Mandate to Distributors"The strategy is to increase sales from Apple brand stores in the country and stop indiscriminate online discounting which distorts brand image," added the person.Apple India didn't respond to queries. Online sales account for a little more than half of all iPhones sold in the country thanks to periodic discounts offered on marketplaces such as Amazon, Flipkart and Paytm Mall. For instance, HCL will focus on B2B sales while Ingram Micro will be responsible for managing sales to modern retail and Apple franchise stores. "However, these efforts will tame online discounts once the existing stock gets sold out and will bring channel hygiene.

Source: Economic Times January 29, 2018 01:52 UTC