"In November, Amazon pumped in Rs 2,900 crore into Amazon Seller Services, making its single-biggest capital infusion into its India marketplace. Amazon has committed to investing $5 billion in its India unit and so far has pumped in Rs 19,790 crore, or about $3 billion, into Amazon Seller Services. Amazon India's subsidiaries — Amazon Wholesale, Amazon Pay, Amazon Transport and Amazon Data Services — have received a combined Rs 2,868 crore since 2016.Amazon's previous highest annual capital infusion into its India marketplace was Rs 7,463 crore in 2015-16, when it was taking away market share from Snapdeal. Apart from Flipkart and Amazon India that are jostling for market leadership, Paytm Mall, which received $200 million from Chinese ecommerce giant Alibaba last year, is also increasing its spending. Unlike Flipkart and Amazon India, which have focused on a controlled inventory model, Paytm Mall is betting on an online-to-offline model of collaborating with local stores.

Source: Economic Times January 29, 2018 01:30 UTC