She is presumably part of the post-millennial generation called Generation Z. This willingness to create a video—which also requires her to sing a few lines—for strangers to see, without hesitation if I may add, seems to be very “Gen Z” thing to do. Gen Z has lived through recessions and seen terrorist attacks that ultimately paint a picture that the world is volatile and uncertain. Speaking of YouTube, Gen Zs are more likely to be on Instagram or Snapchat rather than on Facebook. Given that Gen Z is the next big market and supplier of talent, what are the implications to us as an employer, as a business?

Source: Manila Times June 05, 2018 16:48 UTC