New Delhi: PepsiCo India Holdings Pvt Ltd, the local arm of American food and beverages company PepsiCo Inc, has launched energy drink Sting, one of its global brands, across organized retail outlets. This is the second attempt by PepsiCo to crack the energy drink market in India. In India, Sting is available in 250ml cans and will have less than 100 calories, said a PepsiCo spokesperson. At Rs50, Sting is priced much lower than the most-selling energy drink Red Bull, which is priced at Rs110 for a 250ml can. Hydration, dairy and juices are three categories that are growing faster,” said Vipul Prakash, senior vice president (beverage category), PepsiCo India.

Source: Mint October 24, 2017 17:03 UTC