"We’ve grown our overall market share by nearly 5%... And 80– 90% of this growth has come from the Parle-G sales. During the COVID-19 lockdown phase, the sales of fairly priced biscuits went up massively in the country as people stacked up on easy and simple essential food items. Some players may have focused more on premium value SKUs as well," said Anuj Sethi, senior director, Crisil Ratings, which recently conducted a thorough analysis on FMCG players. "So consumers make these trade-offs in the overall food category - rather than within biscuits. That has led to rise in premium biscuits consumption," he added.

Source: dna June 09, 2020 08:03 UTC