Olympic and World Championship silver medallist P V Sindhu has signed a whopping four-year sports sponsorship deal in the tune of Rs 50 crore with Chinese sports brand Li Ning. The record deal comes after compatriot Kidambi Srikanth was offered a cool Rs 35 crore over a period of four years by the Chinese company last month. “It will be a deal which is very close to Puma’s deal with Indian cricketer Virat Kohli in terms of yearly sponsorship. Also Read: Kidambi Srikanth signs multi-crore deal with Chinese sports brandIn 2017, Puma had signed Kohli for reported deal of Rs 100 crore endorsement deal for a period of eight years, which came down to 12.5 crore per year. The Chinese sports brand had also signed a two-year deal with Indian Olympic Association last year.

Source: Hindustan Times February 08, 2019 08:48 UTC