Once-famous brands struggle for revivalVietNamNet Bridge - Many decades-old Vietnamese brands which were familiar to millions of Vietnamese consumers have been revived after a long period of hardship. Many decades-old Vietnamese brands which were familiar to millions of Vietnamese consumers have been revived after a long period of hardship. Da Lan toothpaste, another once-famous brand, has also undergone a thorny path to revive. ICC, the owner of Da Lan brand, once brought Da Lan toothpaste and other ICC products to rural markets in mobile sales campaigns. RELATED NEWSDomestic fashion brands seek foothold in $3.5 billion marketAnother cosmetics brand bought by foreign companyKim Chi

Source: VietNamNet News June 01, 2018 06:45 UTC