HDFC Ltd is the only corporate in the financial sector to offer content on its website in six Indian languages, it added. HDFC's website in regional languages will help us tremendously to reach deeper across India to the untapped audience," she said. Indian language internet user base is set to see a healthy growth, registering a CAGR of 18% to reach 53.6 crore by 2021. Indian language internet users are expected to account for nearly three-fourths of India's internet user base by 2021. This trend has opened up multiple avenues to improve consumer touch points, mainly offering services in regional languages.

Source: Mint October 20, 2019 08:26 UTC