New York Times has been discounting heavily to lure more paid subscribers to its online content and is packaging its subscriptions more attractively, with access to sought-after daily crossword puzzles and cooking recipes. The company added 157,000 digital subscribers in the quarter ended Dec 31, taking its total subscriber count to above 2.5 million. “The New York Times, for its digital subscriptions, is night and day ahead of its peers in the publishing industry,” said Craig Huber, analyst at Huber Research Partners. Print advertising revenue fell 8.4 percent even as digital advertising revenue rose 8.5 ercent in the fourth quarter. Despite falling revenue from print advertising, Thompson said he had no plans of shutting their print operations.

Source: bd News24 February 08, 2018 21:11 UTC