Diet Coke is aiming to stir up the passions with its latest brand ambassador – 50 Shades of Grey star Jamie Dornan – with the launch of a new campaign which encourages consumers to take ownership of their own their Diet Coke break moment, however they choose to take it. With a new TV ad set to launch today, the creative reveals Jamie’s love of cold-water swimming, with a cheeky Diet Coke twist. Diet Coke Great Britain marketing manager Tara Byrnes commented: “We’re excited to finally reveal our new This is My Taste campaign, fronted by Jamie Dornan. “The campaign represents an evolution in the iconicity of a Diet Coke break, recognising its importance for our audience, and celebrating it from a brief treat to a moment of passion and pride. Diet Coke ‘Love What You Love’: The Great Escape

Source: The Star October 14, 2024 10:08 UTC