Iconic soft drink brand Diet Coke has snapped up Fifty Shades of Grey star Jamie Dornan for a blockbuster new campaign that celebrates the power of individuality. Devised by fashion and luxury creative agency Spring Studios in partnership with Exposure, Ogilvy and Essence Mediacom, ‘This is my Taste’ encourages Diet Coke fans to take ownership of their unique passions and ‘own’ their personal ‘Diet Coke break’ moment. “I’m really pleased to join the Diet Coke family. Diet Coke Great Britain marketing manager, Tara Byrnes added: “We’re excited to finally reveal our new This is My Taste campaign, fronted by Jamie Dornan. The campaign represents an evolution in the iconicity of a Diet Coke break, recognising its importance for our audience, and celebrating it from a brief treat to a moment of passion and pride.

Source: The Star October 14, 2024 09:32 UTC