Are big consumer brands too obsessed by celebs/actors? Diet Coke appears to have moved on from Kate Moss – somehow or other Katie never struck one as a Diet Coke type – to Jamie Dornan, star of 50 Shades of Grey, among much else. Diet Coke marketing manager Tara Byrnes says: “We’re excited to finally reveal our new This is My Taste campaign, fronted by Jamie Dornan. The campaign represents an evolution in the iconicity of a Diet Coke break, recognising its importance for our audience, and celebrating it from a brief treat to a moment of passion and pride. Was there a meddling media agency pushing 20 seconds?

Source: The Star October 14, 2024 09:48 UTC