NST Region: ZEN Rooms 'bunks' with travel group to reinvent Asean budget hospitality - News Summed Up

NST Region: ZEN Rooms 'bunks' with travel group to reinvent Asean budget hospitality


Yanolja is the leading travel group in South Korea, which is backed by Booking Holdings and GIC, among others. The alliance of ZEN and Yanolja creates the leading economy and mid-range hospitality group in Southeast Asia. The group will work to heavily deploy automation technology to enhance customer experience; further reduce budget hotels’ operating costs; and reinvent budget hospitality across Southeast Asia. ZEN Rooms is today one of the largest hotel franchises in Southeast Asia, with 13,000 rooms under franchise. We have proudly built ZEN into the top-rated budget hotel franchise in the region and were honoured to be Yanolja’s 1st international investment.


Source: New Strait Times October 21, 2019 08:15 UTC



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