As one of the world’s most identifiable brands, McDonald’s is seemingly breaking from convention with a bold, unbranded marketing campaign. It has taken a degree of confidence to move away from its famous arches and sonic branding to release the unbranded ads, this time relying upon the curiosity of the viewer and the star power of actress Mindy Kaling. The latest ad urged viewers to search for ‘that place where Coke tastes so good’. It's previously dabbled in unbranded ads (in France particularly) but this is the first time it will go all in in its domestic market. Granting further exposure to the creative, Kaling has been active in sharing the ads on her social media channels.

Source: The Star April 18, 2017 09:56 UTC