Users join MagicPin by uploading their bills from a local eatery and get MagicPin tokens, reward points, that they redeem at the same or any other MagicPin partnering establishment. Ltd, is arming merchants with consumer data and a dedicated marketing platform to encourage repeat buying. Launched in 2015, MagicPin is an app that sews together parts of Zomato (restaurant discovery and reviews) and Roposo (themed-based social media network) on the consumer side and Freshdesk (customer management applications) on the restaurant side. Users join MagicPin by uploading their bills from a local eatery and get MagicPin tokens—reward points—that they redeem at the same or any other MagicPin partnering establishment. Sharma spent six years at venture capital firm Lightspeed India Partners before starting MagicPin in 2015.

Source: Mint October 23, 2017 19:07 UTC