The 2017 Mitsubishi Mirage at a car show. The 2017 Mitsubishi Mirage at a car show. Although it gets little attention and is often sold alongside the used-car lot, Mitsubishi is the fastest-growing nonluxury brand in the industry. “Mitsubishi customers are looking for reliability, good-lookingvehicles at a price point they believe won’t break the bank,” said Don Swearingen, chief operating officer of Mitsubishi’s North America unit. Ryan Gremore, general manager of O’Brien Mitsubishi in Normal, Ill., said many of his customers care more about value than name recognition.

Source: Wall Street Journal January 15, 2018 15:15 UTC